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    Home » Unplugging the AI Power Surge: Tackling AI’s Energy Footprint
    AI

    Unplugging the AI Power Surge: Tackling AI’s Energy Footprint

    Everen ValeBy Everen Vale
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    A glowing AI chip consuming massive energy, symbolizing the environmental impact of artificial intelligence
    AI's rapid growth comes with an increasing energy burden—here’s how we can balance progress with sustainability. Image credit: theAITrack
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    Okay, real talk—remember when AI felt like science fiction? Like, back in the day when you’d see it in a movie, maybe a robot sidekick or something? Fast-forward to now and—bam—it’s on your phone, in your car, in your Spotify suggestions, in your fridge if it’s fancy enough. Wild, right?

    But here’s something that honestly slipped past me until recently: all this super smart tech? It runs on a ridiculous amount of electricity. Yeah, like, a lot more than most people would guess.


    What’s Going On Behind the Scenes?

    So I started digging into this out of curiosity (and maybe a little guilt every time I asked ChatGPT to write me an email). Turns out, training these AI models takes some serious horsepower. Not literally horses, obviously—think server rooms full of high-powered machines just… chugging away, day and night. Crunching numbers. Eating up energy like it’s a bottomless buffet.

    And no one seems to know exactly how much power they use. It depends on too many things—what kind of gear they’re using, where it’s located, what else is running in that data center, etc. It’s like trying to figure out how many gallons of water it takes to grow one avocado. Tricky stuff.


    Not Gonna Lie, the Numbers Are a Little Alarming

    One thing I found said training just one big AI system can pump out as much CO₂ as five cars over their full lifespan. Like, not driving cross-country once—five whole cars, forever. That kind of blew my mind. Because we don’t see the emissions, right? It’s not like the model puffs out smoke while you chat with it.

    But those emissions are still happening. Somewhere. Behind the slick interface and quick responses, there’s a whole infrastructure that’s, well… not super eco-friendly.


    Why Isn’t Anyone Talking About This?

    Here’s where it gets kinda shady. A lot of tech companies don’t really talk about how much energy their AI tools use. You’d think they’d be more open, but nope. It’s all a bit hush-hush. Maybe they don’t want the bad PR. Maybe it’s just complicated to explain.

    Or maybe it’s both. Either way, it’s weird that something this big is being brushed under the rug.


    It’s Not Just the Power—It’s the Water, Too

    What really caught me off guard? Cooling. These giant servers run hot. Like, “turn-your-hand-into-bacon” hot. And they need to stay cool or the whole system goes kaput. So guess what helps with that? Water. A lot of it. We’re talking millions of gallons in some places.

    Imagine that during a heatwave or drought. Some towns are struggling to keep their own water supply going while server farms nearby are sucking it up just to keep AI running. That doesn’t sit right with me.


    Okay, So What’s Being Done About It?

    To be fair, not everyone’s ignoring the issue. A few groups—like that Green Software Foundation, for example—are working on ways to make tech more energy-efficient. Some companies say they’re using renewable power, or trying to train models faster and smarter.

    There’s even been talk of laws and regulations popping up in Europe and the UK that might push for more responsible energy use in AI development. That’s cool. It’s a start.


    So, What Now?

    I’m not saying we should pull the plug on AI. That’s not the point. It’s amazing tech, and it’s helped in ways I never thought possible. But we can’t keep pretending it runs on magic.

    It’s time for some transparency. For asking better questions. For holding the big players accountable. I mean, if we’re gonna keep building smarter machines, shouldn’t we also be smart about how we power them?

    AI and climate AI challenges AI energy footprint AI sustainability Artificial Intelligence eco-friendly innovation energy-efficient AI future of AI Green Technology machine learning energy use responsible technology sustainable AI tech and environment
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    Everen Vale
    Everen Vale

      Everen Vale writes about AI and gaming at TechCircleNow, exploring how emerging tech is shaping the future of interactive entertainment.

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